These are some of the Radio Spots I have written and got executed in the last 3-4 years. Unfortunately I don’t have my old data, which means out of my 16 years in advertising, I just have last few years of work with me. Writing Radio Scripts gives me a high, because it’s a narrative and conversational, unlike writing for ads where it’s static. Narratives also bring out regional or native lingo, expressions and phrases, which is fun to work on, as it is insightful of how people speak, react or express.

Brand: Home Centre

Theme: Furniture speaks to me…

Language: English

Scene: A lady at psychiatrist’s office. Pin drop silence.

VO 1 (Female)

Doctor, I think furniture speaks to me. The bed I saw at Home Centre last month appears in my dreams… The sofa I had my eye on pouts at me and the kids bed makes puppy faces. I’m going crazy.

VO2: The doctor.

Hmm. I think it’s time you went back to Home Centre. The Saturn bed in your dreams is now 850 dirhams, the Betrib 3 seater sofa and kids lucas bed are now 1050 each. Oh! And all this with up to 5 years warranty.

VO2: Announcer

The Home Centre Sale Is Now On with 25 to 70% off everything. Home Centre, the joy of homemaking.

Theme: Summer Blues

Language: English, Arabic

Are you suffering from summer blues? Yeah, it’s hot and there are reported cases of lazing indoors, family gatherings and elaborate meals. Don’t worry! Home Centre has the perfect cure to make your summer at home more enjoyable!

The Home Centre Summer Bonanza is now on with 50% OFF select products across a wide range of furniture and home decor until the 5th of August across all Home Centre stores and online on home centre dot com.

Beat the summer blues with amazing savings at Home Centre. The Joy of Home Making.

Brand: & SNTTA

Theme: Summer of Oh My God type of Packages

Language: Hindi

Mvo1: Aaj ki taaza khabar. Badti garmi ki gambhirta ko madde-nazar rakhte hue, MakeMyTrip aur SNTTA laaye hai Oh My God type ke packages Europe ke liye. Aur woh bhi sirf 5799 rupees mein. Paiye flights, hotels, meals, sightseeing aur free tour Disneyland aur Paris ke. Ab planning nahi, sirf packing kijiye. Aaj hi hamare experts ko call kare. 8000 141414 ya SNTTA ke Karama office mein jaaye. Kyuki dil to roaming hai.

Brand: SNTTA

Theme/Title: Baba

Language: Hindi

Male 1: Baba, mere haath ki lakeerein kya kehti hai?

Male 2: Baccha tu to duniya ghoomega…Switzerland pe gaana gayega, Italy me pasta khayega, America mein Las Vegas jayega, Amsterdam mein apni naak katayega, Singapore mein shopping karega, Thailand mein relax karega, Paris mein Eiffel Tower chadega, Aur London mein…abey kaha chala? 

Male 1: SNTTA ja raha hoon booking karne.

FX: Toingggg

VO: SNTTA ke saath travel the world.

For Flights, Hotels, Cruises, Visa, Insurance & Amazing Holiday Packages, Call 800-SNTTA and speak to your travel planner now.

Brand: SUNO 1024 FM

Campaign: Hashtag ka Dum

Language: Hindi

This concept has won award from Festival of Media (MENA) for Best Use of Mobile. It was the first time Twitter was integrated with Radio, called Tweet A Song.

Spot 1:

MVO1: Yeh hai bachelor Pandey. Na na, bachelor nahi hai, wo to ghar se du’ur reh kar ban gaye hai. Anniversary yeh skype pe banate hai. Aur baccho ko Facebook pe bada hota dekh rahe hai. Office mein veg tiffin baandh rakha hai, santoor vadan suna ke roommates ko paka rakha hai. Hona kya tha, roomies ne dikhaya Hashtag ka dum, aur baja daala ‘abhi to party shuru hui hai’. Aur phir, bachelor pandey rote rote naachne lage aur haste haste sabko gale laga liya. Bolo, aap kya karoge apne Hashtag ke dum se? Huawei presents Suno Tweet A Song. Type song name, space, hashtag song suno, or tweet karo, Sunday to Thursday, 1-4pm, only on Suno1024.

Spot 2:

MVO1: Yeh hai Sharmaji. Subah nikle to traffic ne fasa liya. Office pahuche to boss ne hadka diya. Shaam tak zindagi ne uljha diya. Ghar pe missus ne champi maari, chai banayi, pakode taley…magar Sharmaji to ekdum pilpiley gubbarre ki tarah phusss. Mrs. Sharma ne karchi chhodi, mobile pakda, aur hashtag ke dum se gaana bajaya ‘1-2-3-4 get on the dance floor’. Aur phir, Mr. & Mrs. Sharma on the dance floor.

Bolo, aap kya karoge apne Hashtag ke dum se? Huawei presents Suno Tweet A Song. Type song name, space, hashtag song suno, or tweet karo, Sunday to Thursday, 1-4pm, only on Suno1024.