Peeta Hoon To
June 5, 2020
In those days of joyous abandon, the craft was not the focus, but the feelings were. Poetry to me is about moments, it should evoke feelings and memories. And this poetry sums up that.
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In those days of joyous abandon, the craft was not the focus, but the feelings were. Poetry to me is about moments, it should evoke feelings and memories. And this poetry sums up that.
Continue reading
Being a writer, isolation is second nature to me. Writers are known to living in a dreamy world they’ve created with no distractions, just words floating around like atoms.
Continue readingA diwali radio spot that gave me creative satisfaction. Pure hindi with several words that are colloquial. Aired on Suno 1024FM (United Arab Emirates) in November 2019.
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The city of superlatives is more than meets-the-eye. It’s got its heart pumping and ensures your jaw drops at adventurous experiences, not just at sight-seeing.
Continue readingThis video was made during World Cup 2015, especially for the India-Pakistan match, the biggest match of the ICC World Cup. We were brainstorming on the thought when I went silent. When an idea comes to my mind, I become oblivious to the crowd or the chatter and start penning my thoughts, as if I am sitting alone.
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To understand the food of Katra, one must understand the concept of Sattvik. We all know that Sattvik is pure vegetarian food, just as is Vaishnav food. But there is more to Sattvik than just the pleasant sounding name. It stems from Ayurdeva
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There is something endearing about Taj Mahal. Maybe it’s the name itself, which has come to symbolize craftsmanship of the finest level. Or it’s the grand scale on which it is built. Or it’s the conspicuous status of being one of the wonders of the world.
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This was in mid 2000s, when Indian advertising wasn’t orgasm-ing on overtly emotional routes of ‘Khushiyan, Rishtey, Garmahat’ etc. This hoarding ad was just a fancy painting, to say the least. Yet, for someone it was a piece of art, which spoke to him in ways he hadn’t expected.
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SEL Car Rental (Dubai) has a division for ultra-luxury vehicles, falling under the Limousine segment. A brand campaign was designed showcasing the vehicles’ attributes metaphorically.
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As the last ray of sun melts into the horizon, the sky changes colors like a chameleon. The clouds do try to bounce off a kaleidoscopic luminescence with joyous oranges, yellows and reds, but the light is short-lived.
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In our Italian sojourn, Rome was the only touristy city that warranted shopping. It was the last leg of our journey, so we knew how much space our luggage had, and how much Euros our wallets had.
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The coffee-table book project was initiated to commemorate Dubai Modern Academy’s Silver Jubilee. The book was launched by Former US President Bill Clinton in a gala event in Dubai.
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We at Praxis added our creative twist to one of the biggest head-turners for Home Centre – one of the region’s leading retail concepts. What was briefed in as a furniture exchange campaign went out as a full fledged engaging sales campaign right from the word go! All people had to do to get their old furniture replaced was to take a snap of their rickety old stuff to their nearest Home Centre stores. From print to outdoor to digital, the campaign was a huge business success!
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She was lying next to him while a droopy moon vied for attention. Her smell allured him to an extent that he would sniff her up before laying his hands on her. She was his new favorite. Voluptuous and traditional, he couldn’t have asked for more.
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The corridors were abuzz with loud chatter, laughter marked by wild abandon, and talks that never had any end. The newfound voice that was accompanied by philosophies, ideologies and dreamy notions. A culture of nonconformity was conditioned in these years.
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Our client, SNTTA Travel & Tour, was developing a calendar themed Festivals of the World wherein my picture was used for Bali Arts Festival (June). The text in the calendar has been written by me, while I managed the whole project end-to-end.
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She sat hunched on her knees, eyes bereft of remorse yet welled up, occasional hiccups bringing a kind of comic relief in that tense moment. She was accused of theft, a grave offense given that maids are supposed to be loyal to the core.
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In India, a house is not ‘home’ until there is a Bai rustling up her magic broom there. She’s the harbinger of cleanliness, convenience and sanity, a God-sent figure who fights the rogues called dirt, teaches messiness a lesson and brings order in disorder.
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Whenever I use the Citron range, I am transported to the Amalfi coast of Italy, where lemon & orange trees are found in abundance almost everywhere. There’s a punctuated essence of Mediterranean summers, its invigorating spirit and youthful candour.
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The smell of iron or metals in a train brings back memories of long train journeys. And the smell in the air! How do I elaborate on the smell of autumn, of the onset of winters and the way everything starts becoming romantic, eventually becoming quixotic in winters.
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Almonds. They remind me of an entire childhood ritual spent eating 5 peeled almonds daily in the morning that were soaked overnight. They remind me of my pet who I would pamper by feeding him 2-3 of them daily and he would gleefully chew on them as if they were made of rubber. Almonds also remind me of that Kashmiri vendor who would come to Delhi every winters to sell Cashmere shawls and bring me almonds
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You are the orange of my summer You are the lime of my prime With you the fizz of spring pops up With you the crunch of nuts crack up
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