Category

Press

Ads, Marketing, Press

Radio Spots

Writing Radio Scripts gives me a high, because it’s a narrative and conversational, unlike writing for ads where it’s static. Narratives also bring out regional or native lingo, expressions and phrases, which is fun to work on, as it is insightful of how people speak, react or express.

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Coffeetable, Press, Travel

Spiritual Bali

Traveling is all about new learning, discoveries and experiences. Memories we create are the stories we would keep reciting all our life with equal enthusiasm and a bit of exaggeration. We get to understand cultures, sample foreign food, hear the cacophony that defines the cities, get a whiff of underlying smells in each nook, do things out of our comfort zone, commute by means which we only saw on postcards, meet people and hear their extraordinary stories…there is so much that our five senses go through. Bali is one of those unique destinations that can leave a transcendental imprint on your life.

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Devour, Press, Writings

Katra Sattvik Food

To understand the food of Katra, one must understand the concept of Sattvik. We all know that Sattvik is pure vegetarian food, just as is Vaishnav food. But there is more to Sattvik than just the pleasant sounding name. It stems from Ayurdeva

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Coffeetable, Press, Travel

Art Dubai

Once a desert enclave, Dubai has today transformed into an oasis of arts. The glitzy skyline and swanky malls may feature in picture-perfect postcards, but it takes more than a canvas to reflect the art scene is Dubai.

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Coffeetable, Press, Travel

Vienna

Reaching Vienna (called Wien), it is advisable to peek out of the aircraft window, in fact there should be an announcement “Please look out, heaven below”. Simply because the sight is surreal. Swathes of green fields dotted with solar windmills look like an idyll world. The slow whirring of the windmills is symbolic of Viennese life, which you would realise later as you absorb the city.

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Snap It Swap It ad
Ads, Press, The Oak Desk

Advertising: Snap It Swap It

We at Praxis added our creative twist to one of the biggest head-turners for Home Centre – one of the region’s leading retail concepts. What was briefed in as a furniture exchange campaign went out as a full fledged engaging sales campaign right from the word go! All people had to do to get their old furniture replaced was to take a snap of their rickety old stuff to their nearest Home Centre stores. From print to outdoor to digital, the campaign was a huge business success!

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Calendar Sahil Banga
Ads, Press, The Oak Desk

Calendar Image

Our client, SNTTA Travel & Tour, was developing a calendar themed Festivals of the World wherein my picture was used for Bali Arts Festival (June). The text in the calendar has been written by me, while I managed the whole project end-to-end.

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Maid Article on The Indian Trumpet
Press, The Oak Desk, Writings

Watch it, Bai.

She sat hunched on her knees, eyes bereft of remorse yet welled up, occasional hiccups bringing a kind of comic relief in that tense moment. She was accused of theft, a grave offense given that maids are supposed to be loyal to the core.

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Maid Article on The Indian Trumpet
Press, The Oak Desk, Writings

Bai-God it’s true!

In India, a house is not ‘home’ until there is a Bai rustling up her magic broom there. She’s the harbinger of cleanliness, convenience and sanity, a God-sent figure who fights the rogues called dirt, teaches messiness a lesson and brings order in disorder.

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Coffeetable, Press, Travel

Kalatop Wildlife Sanctuary

The grandeur of this place lies in its desolation, and is accentuated by the serenity that transcends even its alpine heights. Caught in a time-warp, Kalatop Forest Guesthouse is testimony to the fact that vintage is as charming as it could get. The chalets here have a bloodline descending from the British.

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