Category

Marketing

Ads, Marketing, Press

Radio Spots

Writing Radio Scripts gives me a high, because it’s a narrative and conversational, unlike writing for ads where it’s static. Narratives also bring out regional or native lingo, expressions and phrases, which is fun to work on, as it is insightful of how people speak, react or express.

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Ads, The Oak Desk

Dushmani to hai

This video was made during World Cup 2015, especially for the India-Pakistan match, the biggest match of the ICC World Cup. We were brainstorming on the thought when I went silent. When an idea comes to my mind, I become oblivious to the crowd or the chatter and start penning my thoughts, as if I am sitting alone.

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Ads, The Oak Desk

That Sandalwood Hoarding

This was in mid 2000s, when Indian advertising wasn’t orgasm-ing on overtly emotional routes of ‘Khushiyan, Rishtey, Garmahat’ etc. This hoarding ad was just a fancy painting, to say the least. Yet, for someone it was a piece of art, which spoke to him in ways he hadn’t expected.

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Snap It Swap It ad
Ads, Press, The Oak Desk

Advertising: Snap It Swap It

We at Praxis added our creative twist to one of the biggest head-turners for Home Centre – one of the region’s leading retail concepts. What was briefed in as a furniture exchange campaign went out as a full fledged engaging sales campaign right from the word go! All people had to do to get their old furniture replaced was to take a snap of their rickety old stuff to their nearest Home Centre stores. From print to outdoor to digital, the campaign was a huge business success!

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Calendar Sahil Banga
Ads, Press, The Oak Desk

Calendar Image

Our client, SNTTA Travel & Tour, was developing a calendar themed Festivals of the World wherein my picture was used for Bali Arts Festival (June). The text in the calendar has been written by me, while I managed the whole project end-to-end.

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