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Dushmani to hai

This video was made during World Cup 2015, especially for the India-Pakistan match, the biggest match of the ICC World Cup. We were brainstorming on the thought when I went silent. When an idea comes to my mind, I become oblivious to the crowd or the chatter and start penning my thoughts, as if I am sitting alone.

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Ads, Fiction

The *itch

Sleepless nights and sleepy noons. Tireless conversations and tiring executions. Worthless arguments and worthy discussions. The art director had worked really hard on the creative. As usual. The copywriter was skeptical on the art director’s choice of images, yet was…

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The Cerebral Flight

There is a bird called creativity. It flies from one brain to another, in a state of stupor, often as a helluva sperm of an idea, triggering a smile, sometimes awe, sometimes fright. It changes forms in its many perceptions,…

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