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Ads, The Oak Desk

Dushmani to hai

This video was made during World Cup 2015, especially for the India-Pakistan match, the biggest match of the ICC World Cup. We were brainstorming on the thought when I went silent. When an idea comes to my mind, I become oblivious to the crowd or the chatter and start penning my thoughts, as if I am sitting alone.

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Ads, The Oak Desk

That Sandalwood Hoarding

This was in mid 2000s, when Indian advertising wasn’t orgasm-ing on overtly emotional routes of ‘Khushiyan, Rishtey, Garmahat’ etc. This hoarding ad was just a fancy painting, to say the least. Yet, for someone it was a piece of art, which spoke to him in ways he hadn’t expected.

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Snap It Swap It ad
Ads, Press, The Oak Desk

Advertising: Snap It Swap It

We at Praxis added our creative twist to one of the biggest head-turners for Home Centre – one of the region’s leading retail concepts. What was briefed in as a furniture exchange campaign went out as a full fledged engaging sales campaign right from the word go! All people had to do to get their old furniture replaced was to take a snap of their rickety old stuff to their nearest Home Centre stores. From print to outdoor to digital, the campaign was a huge business success!

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Calendar Sahil Banga
Ads, Press, The Oak Desk

Calendar Image

Our client, SNTTA Travel & Tour, was developing a calendar themed Festivals of the World wherein my picture was used for Bali Arts Festival (June). The text in the calendar has been written by me, while I managed the whole project end-to-end.

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